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The digital marketing site contains 8 top level pages designed to present an overview of Watson’s AI capabilities in digital marketing though analyst reporting, case studies, product offerings, and supporting resources. The  home page contains a “Solutions” band that links to the other solution pages which move deeper into segment features where customers can decide which products may work best for their business needs.

Jeff: I worked as an Art Director with an agile team on the IA, Content, layout, look, and performance of the Watson Marketing pages for mobile and desktop. We developed the pages inside a template driven content management system under Watson branding guidelines. Color and image were key factors in determining the design branding of the site as it relates to two other Watson pillar sites, Commerce and Supply Chain. Marketing uses a dominant bright Purple with blue accents to brand page content.

 

These pages are snapshots in time, in constant flux with promotional offering shifts, but the images captured here represent a major launch which took place on 11/06/18

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