Watson Commerce Solutions
Digital Customer Experience
Omnichannel Customer Experience
Omnichannel Commerce Platform
Order Fulfillment Solutions
Web Content Management
The Watson Commerce site contains 7 top level pages designed to present an overview of Watson’s AI capabilities in commerce though analyst reporting, case studies, product offerings, and supporting resources. The home page contains a “Solutions” band that links to the other Solution pages which move deeper into segment features and link to other pages where customers can decide which products may work best for their business needs.
Jeff: I worked with an agile team on the IA, Content, layout, look, and performance of the Watson Commerce pages for mobile and desktop. We developed the pages inside a template driven content management system under Watson branding guidelines. Color and image were key factors in determining the design and branding of the site as it relates to two other Watson pillar sites, Digital Marketing and Supply Chain. Commerce uses a dominant bright blue color to brand page content.
These pages are snapshots in time, in constant flux with promotional offering shifts, but the images captured here represent a major launch which took place on 11/06/18